Design Portfolio

Meeple Communications takes care of your full range of online needs, providing website development, graphic design, hosting and maintenance. We work with you to plan and organize your marketing messages into a compelling presentation of your benefits, then develop a state-of-the-art layout to showcase your product or service. Clean layouts and clear organization of your website enable your customers to appreciate your offerings.

All of our websites are built using the popular Wordpress CMS platform.

ERP Executive
This corporate magazine blog is aimed at SAP managers, with the goal of introducing high tech company Panaya’s Software-as-a-Service automation tools for SAP upgrades. Meeple Communications developed the blog, as well as a complementary graphical email newsletter promotion.

Princess Modest Swimwear
Developed for a home business retailer, this site includes a full-featured online store and a parallel site in Hebrew with a shekel store. The client uses the Wordpress content management system to update both the Hebrew and English versions of the site.

Ayeka
This website for non-profit Ayeka, a Jewish experiential educational program, integrates a blog into the home page of an organizational website.

Jerusalem Legal Insites Touring
Meeple Communications developed a unique business approach, identity and website for start-up Jerusalem Legal Insites, which offers tours of historical sites connected to contemporary Supreme Court cases. The website, with memorable sliding header photos, has jump-started their visibility and led to partnership opportunities with educational and touring institutions.

Bright Idea Books
Artist Judith Margolis uses her website to promote her paintings and drawings, including direct sales of two editions of book Countdown to Perfection  Meditations on the Sefirot.

Multivariate Solutions Consulting
As the marketing agency for Multivariate Solutions, an international statistical, market research and political consulting firm, we developed a promotional strategy including an updated brand image, a new logo, a website redesign incorporating SEO and a pay-per-click advertising campaign. Their new logo carries through corporate printed material and a Twitter icon related to their new identity, @statmaven.

The Conservative Yeshiva
The Conservative Yeshiva, with a mainly young adult American clientele, needed a contemporary website showcasing it’s programs and online educational resources. With this design, the Yeshiva stands out with a warm and unique look and feel, making it memorable compared to similar programs.

Talpiot-Arnona Business Directory
A new project, this directory enables local business to publicize their services and informs neighborhood residents about local businesses nearby. The project was conceived and developed by Meeple Communications.

The Israel You Didn’t Know
Tour guide and writer Max Blackston showcases his photographs and in-depth pieces about sites in Israel through this website developed for that purpose with drop-down menus and image thumbnails. Information is presented by section of the country – North, Center,  Jerusalem and South, with historical descriptions for a range of locations in each of the geographical areas.

Congregation Mizmor LeDavid
Congregation Mizmor LeDavid wanted a website to promote creative educational programs and solicit donations for its Medicine Fund for the Elderly. Paypal for online donations will be added to the new website.

David Cohen Silver
Silver craftsman David Cohen creates original silver heirlooms, gifts and synagogue pieces in addition to his restoration work for individuals and museums.

CASE STUDY – NON-PROFIT
Pardes Institute Website (2002-2008)
The development of a major upgrade of the Pardes website began in a time of fewer tools and platforms than are available today. Nevertheless, a unique, friendly, and attractive site with high functionality was successfully developed within non-profit resource constraints. Students consistently provide positive feedback about their online pre-enrollment program evaluation and registration experience.

Goal: Recruitment
The main purpose of the Pardes website is to attract potential students and to encourage them to fill out an application to attend the institution. This is addressed through:
- A consistent format for presentation of program information
- A clear navigation system incorporating double-level dropdown menus
- A robust Student Life section with student profiles and comments
- Three photos related to the content on all main pages throughout the site
- Minimal intrusion of content not related to recruitment
The result is that the relevant program information is easy to find, enabling applicants to quickly get a sense of whether Pardes is the right place for them, and the lack of distractions streamlines the process of both their decison-making and the application process. The more time applicants spend viewing unrelated material, the higher the chance that they will be interrupted by a friend or roommate and drawn away from the site.

Goal: Overcoming Resource Limitations
As a non-profit institution, Pardes had nowhere near the budget required for a website competitive with those of larger institutions such as universities; however, the potential applicants were accustomed to sophisticated websites. Quality was achieved by incorporating concepts designed by a traditional graphic artist with a technically-oriented web development team. While challenging from a project management point of view, the result is an attractive and unique look at a fraction of the cost of comparable sites. In addition, styles of websites change frequently. Pardes could not afford a major site redesign every two years, therefore we went with a unique and classical look rather than a trendy one, incorporating:
- An unconventional look to avoid frequent redesigns
- A combination of back-end technology programs into one look
- A low-cost approach to user diversity of browsers and screen resolutions

Goal: Institutional Image
We wanted the look and feel of the website to complement the position of Pardes as an educational institution which merges classical Jewish text study with contemporary thought. The design combines these elements with an unconventional warm wallpaper background overlaid by a fluid, modern design. Graphical text for the nav bars enhances the look of the site. This unique look makes the site attractive and strongly memorable at a time when many educational program websites are either ‘in style’ but indistinguishable from one another, or out-of-date. The professional presentation of material was buttressed by eliminating the ubiquitous multi-colored exclamation points, flashing text and pasted on announcements which characterized the previous incarnation of the site. Another aspect promoted by the website design is the size of the institution. By finding an appropriate place for old content and adding new material, the site contains a robust quantity of material unusual for an institution of its size. This substantiates the fact that Pardes is a long-established institution as well as successfully creating the impression of a larger institution. Due to the successful presentation of a high quality image, site visitors and others who are unfamiliar with the organization assume it to be of significantly greater size. This was achieved through:
- A warm wallpaper background promoting the Pardes focus on Jewish texts
- Quality graphical design
- Graphical nav bar text
- The combination of a traditional look with modern elements such as a Flash photo scroll
- The incorporation of a large amount of diverse material
- A professional, creative presentation without flashy fonts and superfluous exclamation points